New, Unopened NIOXIN Diamax™ Advanced adds active ingredients to an already award-winning formula. Reformulated with 25 percent more key thickening ingredients Diamax™ Advanced addresses clients' concerns about thinning hair by increasing the diameter of each existing hair strand. The effect is like having 11,000 additional hair strands-instantly. The increase in each existing hair strand is achieved with new HTX Technology, an infusion of ingredients with extraordinary proven benefits bringing skin science to hair. By thickening each strand, the hair appears thicker and fuller immediately, for stronger, longer hair tomorrow. What makes it special? Breakage - Strengthens and protects against breakage and damage, allowing existing hair to grow stronger and longer over time. All Day Fullness - Long-lasting visible fullness for up to 8 hours even in unruly heat and humidity Volume - Instantly thickens existing hair