tarte Fake Awake Eye Highlight - 1oz - Ulta Beauty New. Retails for $24 Fake a full night's sleep with tarte™'s insta-brightening eyeliner, a gel eyeliner in a universal nude shade that instantly brightens to make eyes appear bigger & more awake. The twist-up eyeliner glides on smoothly & neutralizes the inner rim with longwearing, matte nude pigment powered by aloe, antioxidants & none of the bad stuff. You can also use it to brighten the inner corner & brow bone & blend your look using the built-in smudger. Formulated without: Parabens, Mineral Oil, Phthalates, Triclosan, Sodium Lauryl Sulfate, Gluten.