This New-In-Box curling iron uses infrared technology to heat quickly yet minimize heat damage to hair. This is partly done by heating from the inner core of the iron rather than the outer core. In addition, it features a blower (you can turn it on or off) to help distribute heat to each strand of hair. This means less time needed to curl! I have a similar infrared curling iron and really love it -- it DOES heat much faster than conventional curling irons. It's also fun to see the 'glow' of the curling iron (see photo!) This one has a 1.25" barrel, temp range from 290 to 450, and a nice long cord with velcro band to keep it all tidy. It also has 100-240V dual voltage so great for travel. Comes in well padded original box, with instruction booklet, two hair combs and a heat-resistant glove. It is totally new, never used; I only took it out of the box for photos and to make sure it works well. Retails for $60. Comes from nonsmoking home and I ship very quickly!