Jeffree Star Velvet Trap lipstick in the shade Throwing up Cereal. A richly pigmented lightweight lipstick known for it's "velvet" matte finish. The hue on this rick deep shade of purple is just stunning and is sold out on the Jeffree Star website due to its popularity. Throwing up Cereal smells like vanilla creme brulee. Item is new in box. Vegan & cruelty free. Bundle with another Jeffree Star beauty product in our closet for an offer! Tags: Jeffree Star, lipstick. purple, pride, androgynous, lippy, lippie, summer, love, make up, beauty, cosmetics.