NWT Born This Way Pressed Powder Foundation
$15 $39
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NWT Discontinued! Sorry the box is a hot mess- Born This Way Pressed Powder Foundation
Color is Ganache
What it is: A three-in-one, long-wearing, powder foundation that sets makeup, hides shine, and can touch up on-the-go.
Coverage: Medium
Finish: Natural
Formulation: Pressed Powder
Skin Type: Normal, Dry, Combination, and Oily
Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin's moisture levels.
- Alpine Rose: Helps support skin's natural health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.
What Else You Need to Know: Born This Way Pressed Powder Foundation is oil-free, controls shine, and is long-wearing for up to 12 hours. It blurs the look of imperfections, and hides redness and discoloration. The creamy and comfortable powder formula comes with a two-in-one sponge for different coverage levels.
Clinical Results: In a consumer study of 104 women, after using for one week:
- 95% said this formula helped control shine
- 90% said this formula provided natural coverage
- 91% said this formula made skin look smoother
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