Brand new in box 7400 5 star reviews on Ipsy Introducing our most luxurious formula yet — an all day moisturizer formulated with retinol, hyaluronic acid and vegan oat milk. The Theory™ is young. It’s new. It’s an iced London fog latte, California vegan style. It’s organic oat milk. It’s a skin latte of love. It’s the retinol, for me. What’s your theory of youth? Ours is that it’s free. It’s the way we love, laugh, cry. It’s the first snow. Your first love. Your first wrinkle — don’t be shy, let her live. But let’s maybe ask her to calm it down. Youth is free. You can’t take mine, go get your own. It’s inside you. Steal it. Youth is a mindset. Feel what’s real. That’s the theory. Place a small amount on fingertips and massage The Theory into the skin using an upward-and-out motion. Apply all over face and neck in the morning and at night. Use religiously. 🔥Clothing • Makeup • Skincare • Shoes • Jewelry 🔥 🫶Love the item but not the price?🫶 🤝Make an Offer or Counter🤝 👍If it’s Reasonable - It’s Accepted!👍