NWT Joico COLORFUL GLOW BEYOND ANTI-FADE SERUM

NWT Joico COLORFUL GLOW BEYOND ANTI-FADE SERUM What it is: With just a few drops of Joico's Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly - soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color. What it does: • Helps prevent hair color from fading off tone when exposed to UV or sunlight • Instantly increases shine • Boosts color vibrancy & provides softness • Reduces frizz for smoother hair in just one use • Guards against the hair-dulling effects of pollution