NWT Living Proof Perfect Hair Day Shampoo for Hydration + Shine

Benefits Removes dirt, sweat, oil, pollution, and product buildup Luxe lather gently yet effectively cleanses without stripping or over drying strands Leaves hair silkier, shinier, and healthier looking with each wash Protects hair against environmental damage, color fade, and breakage while repairing damage from everyday stressors Keeps hair cleaner, longer Best for dull, dry, or generally healthy hair Cruelty-free. Vegan. Color safe. Safe for chemically treated hair. What's New: Now delivers instant hydration, 68% more shine, and 3x stronger hair in one wash*, and now instantly hydrates hair with conditioning agents that combat dullness and dryness while repairing and protecting, too *After 1 use of Perfect Hair Day Shampoo + Conditioner vs. untreated Key Ingredients Proprietary Amino Cleansing Complex: sulfate-free blend that cleanses hair without stripping Moisturizing Ester: detangles, leaving hair with glossy shine Marine Algae Polysaccharide: protects hair from environmental damage Phytantriol: preserves hair color and reduces the damaging effects from thermal and environmental aggressors