NWT MAËLYS Cosmetics WOW-IT Instant Under-Eye Cream This cult classic under eye cream helps to instantly reduce the puffy eye look (YES, please!) and lock in the natural moisture that the under eye skin needs to look firm and evenly toned. 15 mL. / 0.51 Fl Oz. How To Use Dab cream lightly on clean skin. Apply up to the lower eyelids. Fan skin while you maintain a natural facial expression and avoid moving facial muscles for about 2 minutes until dry to let the product set. We know it sounds crazy, BUT trust us. WOW-IT is perfect for a special occasion but can (and should!) be used daily.