GRO Revitalizing Shampoo 2021 Good Lightning Award Winner A clean, vegan shampoo that gently cleanses and strengthens thinning strands to support thicker, fuller, healthier looking hair. WHAT ELSE YOU NEED TO KNOW Formulated for those with thinning hair, this shampoo features powerful phytoactives and KarmatinTM, a vegan keratin alternative, that strengthen strands. Biomimetic peptides and caffeine stimulate and nourish the scalp for a root-to-tip cleansing experience. Key Benefits: Sets the foundation for thicker, fuller, healthier looking hair Strengthens hair to reduce breakage Cleanses and removes buildup How to Lather a quarter-size amount of shampoo onto wet hair from scalp to ends. Massage in. Leave in for 1 minute. Rinse. Follow with GRO Revitalizing Conditioner for best results (sold separately) MSRP $48.00