Networking With The Affluent & Their Advisors Book

The top 1% of American households account for nearly 40% of wealth. This same affluent market is growing 7x faster than the household population. Dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, & members of their affinity groups. Affluent individuals report that "word of mouth" endorsements are most influential in their decisions to patronize a variety of product & service providers. A proven method for reaching the affluent & using that association to increase sales, billable hours, & client base. With numerous examples, Stanley answers several questions: How did a young sales professional gain endorsement of a multimillionaire who headed a trade association? How did an accountant attract hundreds of affluent business owners as clients while never making a single sales call? What commercial organizations can assist in setting up an influence network? How did a sales professional propose to meet with 100 top business owners in his community? What provocative themes were used in 2 toprated trade journal articles written to target the affluent? Imagine the impact on sales revenue if endorsed by the president of a trade association with hundreds of millionaires.This type of endorsement was given at a trade conference. How did it come about? The dramatic shift in orientation from being an ordinary sales professional to being an extraordinary networker begins with targeting. Hardcover ‎276 pages