New Discontinued IT Cosmetics Vitality Lip Butter Gloss | News Anchor Blue New without box The crème-de-la-crème of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. Super hydrating- infused with butters, oils and an Anti-Aging lip serum all in one! Developed with leading plastic surgeons, this truly innovative formula drenches your lips in Collagen, Hyaluronic Acid, Peptides, Plum Oil, Cherry Oil, Shea Butter, Avocado Oil, Argan Oil and Jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! *Some believe blue gloss makes your teeth appear brighter and whiter.