New!! Theorie Purple Sage brightening shampoo

Balance & tone with a double botanical blend of purple Sage oil & butterfly pea flower extract. Enrichedl with an amino Complex. Color repair Formula neutralizes brassy tones The bright aromas of ripe grapefruit and sweet orange meld with delicate blooms of jasmine for an unforgettable scent. Energetic peppermint enlivens as musk adds depth and complexity to the fragrance BENEFIT | Eliminates brassiness and neutralizes yellowing . Suited for Blonde, Silver, Grey, and Highlighted Hair BETTER TOGETHER | Designed as a two step process that delivers optimal results. Shampoo gently opens the hair shaft, depositing purple pigments which cancel brassiness. Conditioner, then seals the cuticle and imparts shine and hydration