New York Times Bestseller Book “Contagious” Why Things Catch On by Jonah Berger

A New York Times bestseller that explains why certain products & ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? What makes online content go viral? Berger studied why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Contagious will show you how to make your product or idea catch on. Like New pre-read condition. I always strived for customer satisfaction and next business day shipping