NikeiD Nike Hyperdunk 2013

Nike Hyperdunk 2013 NIKEiD continues to be the launching pad for many a new basketball sneaker, the Nike Hyperdunk 2013 being a big fan favorite. Shoes are in EXCELLENT condition, the shoes in the photo are the actual shoes you will receive. They have been thoroughly cleaned and disinfected & re-inspected. The traction is impeccable, and the shoe played quickly, smoothly, and low to the ground. If you like the Lunarlon cushioning system, by all means, purchase this shoe. I think it's great for multiple positions and as a team shoe especially. I wholeheartedly recommend the Hyperdunk 2013 as a reliable, everyday, go-to shoe * Nike launched NIKEiD, an online service that allows customers to create their own gear by customizing color, design, and performance features to get their gear exactly as they want it. Customers will have to pay $170 for the option. The service fits in perfectly with Nike’s focus on its direct-to-consumer, or DTC, strategy to bring more profits to the brand. In recent quarters, Nike’s Direct To Consumer revenue growth rate has stayed close to 30%, driven by strong comparable-store growth and the strong increase in online sales. The DTC channel is a higher margin segment as Nike does not have to share any of its revenues with middlemen.