No B.S. Marketing to the Affluent by Dan S. Kennedy. Paperback​​​​

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich by Dan S. Kennedy • Paperback • Entrepreneur Press • 358 Pages Condition: Very Good / Included CD Is New ——————————————————————————— THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Kennedy shines the spotlight on the strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You'll discover how to: • Use 10 surprising emotional buy triggers the affluent find irresistible • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable • Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels