Gives hair an exaggerated sense of body and structure, without the slightest hint of crunch. All-day memory leaves styles supremely soft yet set, for hair that's thicker, fuller, larger than life. Gives hair an exaggerated sense of body and structure Formulated without parabens or sodium chloride UV protection for hair Makes hair big, yet soft and touchable Plumps the hair shaft to add volume and thickness Provides heat protection and helps repair and strengthen hair Shake it up, mousse it in, blow it big.