POLO SPORT RL (PERU) MEN'S VINTAGE PURE THICK COTTON 1/4 ZIP PULL OVER RUGBY.
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Ralph Lauren's Polo Sport line was launched in 1992 as an extension of the iconic Polo Ralph Lauren brand. Polo Sport was designed to capture the spirit of active lifestyles and athletic pursuits while maintaining the classic, preppy style for which Ralph Lauren is known.
Design and Aesthetic:
Polo Sport blended Ralph Lauren’s signature preppy aesthetic with functional, performance-oriented designs. The collection featured bold colors, technical fabrics, and sporty logos, appealing to both fashion enthusiasts and athletes.
Product Range:
The Polo Sport line includes a wide range of products such as tracksuits, windbreakers, shorts, swimwear, and accessories like caps and bags. It also featured footwear designed for athletic performance.
Marketing and Branding:
Polo Sport was marketed through high-profile advertising campaigns that highlighted both its athletic and lifestyle appeal. The brand used prominent athletes and models to showcase the versatility and style of its products.
Cultural Impact: Throughout the 1990s, Polo Sport became a significant part of the urban fashion scene. It was embraced by hip-hop culture and became a status symbol for young consumers, contributing to the brand's popularity and cultural relevance.
Polo Sport remains a nostalgic and iconic part of Ralph Lauren's brand history. Its influence can still be seen in modern collections, with the brand occasionally releasing items inspired by the original Polo Sport aesthetic.
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