Power Lift – our new anti-aging, priming and plumping cream – is specially formulated to make you look younger and your makeup look better than ever. Immediately, you’ll see and feel smoother, softer, more hydrated skin. Over time, with twice-daily use, Vegan Collagen, Retinol, and Adenosine will work together to firm the look of your skin and plump out the appearance of fine lines. NEW ~ Never Used