Paul Arden: It's Not How Good You Are, It's How Good You Want to Be, Paperback

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden Paperback – June 1, 2003 A handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. Very good, pre-owned condition. Barely used.