Phat Farm Toddler Red Low Cut Faux Leather Sneaker w/Embossed Baby Phat Logo

Mogul, Model, Mom of 5, Entrepreneur, Venture Capitalist, Philanthropist, Angel Inv, Designer, Perfumista, Tony Award winner, Author, Ceo @babyphat US Sizing Faux patent leather upper Low top Silhouette Lace-up Closure Embossed Baby Phat logo at sides Textile lining Vulcanized rubber outsole Brand detailing Kimora Lee Simmons Turned Her Culture Into A Billion-Dollar Fashion Brand. Now She Says A Little Credit Is Due. In the late 1990s, hip-hop crossed over into popular, mainstream culture, bringing with it the idiosyncrasies of the communities that birthed it. by the late ‘90s, instead of continuing to promote established brands, rappers and hip-hop industry influencers began creating their own platforms and launching black-owned clothing labels such as FUBU, Pelle Pelle, and Rocawear. In 1999, supermodel and clothing designer Kimora Lee Simmons started Baby Phat, clothing, shoes, and accessory line designed for women and girls at a time when similar brands were geared towards men. It was built alongside Phat Farm, the line owned by her then-husband Russell Simmons, whose renown as a hip-hop executive also positioned Simmons close to the hip-hop community. Soon, Baby Phat became a billion-dollar enterprise. SHE'S CRUSHING IT!