Pravana

Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair. Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA’s Purify & Revive. PRIME SPRAY: Groundbreaking one-step spray Instantly removes build-up in 95% less time than leading competitors Takes just 3 minutes to penetrate Use to prep hair for all chemical services