Pravana Pure Light Power Lightener 24 oz New PACK

Pravana Pure Light Power Lightener does just as good a job as other lighteners on the market with significantly less damage to the hair. Use it as you would with other hair color products or Pravana products to upgrade your color. With other lighteners, you run the risk of hair that suffers from swelling, puffing, or unwanted orange undertones. Pravana uses high-quality ingredients and a specialized time-released, violet-based formula that is gentle on the hair shaft, so you can lighten up to seven levels without worry of damage or brassiness. The Pure Light Power Lightener is part of a line of professional hair products that are trusted by professionals around the globe. Pravana�s gentle yet professional-grade formulations make it a staple for stylists internationally. When you purchase Pravana products, you can be confident that you are purchasing a product that is free of unnecessary harsh ingredients such as parabens, phthalates, cocamide DEA, formaldehyde or sulfates. With its charitable donations and eco-friendly practices, you can feel good about using it.