President Nixon Compagn "Now more than ever" Pin/ Button

President Nixon Compagn "Now more than ever" Pin/ Button. Blue and red text on a white background with a red then blue outer ring Curl: TextCOMM. TO RE ELECT THE PRES. PAUL BARRICK TREAS. 1701 PENN AVE., N.W. WASH. D.C. union bug COADCO Back Style Has a straight pin The Size 1 7/8 inch. Additional Information: "Now more than ever" was President Richard Nixon's slogan for his 1972 reelection campaign. When it was initially proposed, Nixon staffers were concerned that the phrase was "too sophisticated." To address this concern, the Committee for the Re-Election of the President commissioned two focus groups to react to the phrase. According to Republican pollster Robert M. Teeter, who ran the focus groups, participantsresponded to the slogan's emotional appeal and catchiness. The groups further determined that the slogan "embodied the concept of 'help him finish the job.'" As a result, it was selected for Nixon's successful reelection bid. This is a very old piece, it is 50 years old. Has some character, I guess it was well loved and worn a lot.