Proactiv Eye Brightening Serum NIB Retail Value $46 Proactiv Eye Brightening Serum is a rich serum featuring antioxidants, peptides and a unique moisturizing complex designed to help nourish and protect the delicate skin around the eyes. Vitamin C and licorice extract help dark circles appear brighter for a more rested, youthful look. Designed to help fight the look of dark circles and puffiness under the eyes. Helps to moisturize, tighten and brighten the delicate area around the eyes.