Product Leadership: Pathways to Profitable Innovation - Cooper 2nd ed Hardcover
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Product Leadership : Pathways to Profitable Innovation, a hardcover book by Robert G. Cooper, 2nd edition. Cooper's stage gate process revolutionized the field of new product development. Great book for managers and executives.
Condition: Pre-owned, excellent. Dust jacket provided. No marks inside except for name written inside front cover. Binding great, appears to have been hardly read.
Key Topics:
How to chart a Product Innovation and Technology Strategy
Aligning your portfolio of projects with your Product Innovation and Technology Strategy
Building best practices into your Idea-To-Launch Process to achieve a competitive advantage
How Senior Executives can foster a climate and culture that encourages innovation
Numerous tools that leading companies use that can be adapted and applied at your company
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