Purple Cow, New Edition: Transform Your Business by Being Remarkable Hardcover

Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world. Hardcover ‏ : ‎ 224 pages ISBN-10 ‏ : ‎ 1591843170 ISBN-13 ‏ : ‎ 978-1591843177