NEW IN BOX Color: Crimson Lane (a sheer, vibrant red) A super-hydrating, lip-softening balm with a delicate hint of lip-bitten color, or in natural clear. Gives lips an effortless hint of hydrating color that lasts up to 12 hours. This simple-to-wear everyday veil of color supplies a complex of active clean ingredients that hydrate, protect, and nourish. Flavorless and fragrance-free. Never heavy or greasy.