Record Label Marketing book Music Industry by Amy Macy, Clyde Rolsten Paul Allen

Unlock the secrets of successful record label marketing with our comprehensive guide tailored for marketing students and professionals in the dynamic show business landscape of the USA. "Strategic Marketing in the Music Industry" is a must-read, offering valuable insights, case studies, and practical strategies to navigate the unique challenges of promoting music in today's competitive market. Whether you're a marketing student aiming to specialize in the entertainment industry or a seasoned marketer seeking to conquer the nuances of the music business, this book is your essential companion for mastering the art and science of record label marketing. Elevate your marketing expertise in the world of music and make a lasting impact in the vibrant show business scene.