Reddy Kilowatt Vintage Stick Lapel Pin Hat Electricity Mascot Enameled 30s 40s

Vintage Reddy Kilowatt Stick Pin Very good condition, see all photos please Will be packaged well for shipping Reddy Kilowatt, the animated mascot symbolizing electricity, gained significant popularity from the 1930s through the 1960s. Created in 1926 by Ashton B. Collins, Sr., Reddy was designed to personify electricity and promote its use among consumers. By 1957, over 222 electric companies in the United States and numerous others worldwide had licensed Reddy's image for their marketing campaigns. His widespread presence in advertisements, educational materials, and promotional items made him a familiar figure during this period. However, with evolving advertising strategies and the rise of environmental awareness in the late 20th century, Reddy's prominence began to wane. Today, he remains a nostalgic symbol of mid-20th-century energy promotion.