🛑SOLD🛑Marketing: An Introduction Armstrong & Kotler

USED: Marketing: An Introduction 12th Edition By: Gary Armstrong and Philip Kotler Many bends and flaws to this book but still very functional with all the pages inside Used for a Marketing class at UC Riverside (BUS103) intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. shows students how customer value–creating it and capturing it–drives every effective marketing strategy.