This gentle shampoo helps remove excess oil, impurities and pollution from the hair and scalp. Formulated for everyday shampooing, this non-drying shampoo improves scalp hydration: +92%* after 1 week; +128%** after 2 weeks. Plant-derived cleansing agents gently cleanse and instantly remove pollution and product build up. Gentle and non-irritating to scalp. Instant cooling sensation. Suitable for: All scalp types: Normal to oily, normal to dry. All hair types: Fine, medium, thick. All textures: Straight 1A-1C, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C. Safe for color-treated and chemically processed hair. Aroma: A clean, uplifting aroma with bright citrus notes of lemon and orange on a light floral heart of neroli, balanced by delicate hints of crisp, cool mint. Color safe. Dermatologist evaluated. Clinically tested. 94% naturally derived***. Vegan. Cruelty free.