Swatched. What it is Lip + Cheek is a smooth and long-lasting cream that accentuates the flush of color in your lips and cheeks to warm your complexion. How you use it Use a brush, sponge, or your fingertips to apply to the apples of your cheeks and to the center of your lips. Why it’s better Every shade doubles as a lip color and a cheek color, saving you money and space in your makeup bag! Our Lip + Cheek shades are highly pigmented, so you can get the color you want with minimal product. With shades in a variety of finishes including satin, semi-gloss, and gloss, you can achieve a flush that is perfect for your complexion.