Size 12.5 • Nike Dunk Low QS CO.JP • What The (2024) • Cross-Posted • Firm

The original CO.JP series was one of the inciting incidents in building the collector’s culture we’re all familiar with now. Multiple re-releases from that initiative dotted the shelves in 2020 before making quick turnaround returns this year. However, a colorway introduced when CO.JP was revived in 2017 is now set to hit the shelves—the Nike “What The” Dunk Low arrives anew on October 19th. The 2007 “What The Dunk” is the face of the mismatched concept (and essentially the driver behind the motif gracing tons of Swoosh releases through the 2010s), but this CO.JP hits on the very start of the Dunk’s influence, combining the collegiate “Be True To Your School” colorways for an eccentric, vibrant edition. There’s much history at play, and the 2017 release still commands double its MSRP on the grey market. However, other CO.JP Dunks that have landed this year, like the Dunk Low “Veneer” and Dunk Low “Plum,” are still broadly available close to, if not below, retail. Regardless of how they’ve performed economically, those Japan re-releases reprised the look of the shoes 1-to-1, precisely what you can expect for the “What the Dunk.” The clashing swatches of previous defining colorways remain, with the CO.JP stamp intact on the insoles.