Smokey Bear Vintage look Animals in Woods T-Shirt

Only You Can Prevent Wildfires Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires. Despite the campaign's success over the years, wildfire prevention remains one of the most critical issues affecting our country. Smokey's message is as relevant and urgent today as it was in 1944. Smokey’s original catchphrase was "Smokey Says – Care Will Prevent 9 out of 10 Forest Fires." In 1947, it became "Remember... Only YOU Can Prevent Forest Fires." In 2001, it was again updated to its current version of "Only You Can Prevent Wildfires" in response to a massive outbreak of wildfires in natural areas other than forests and to clarify that Smokey is promoting the prevention of all unwanted and unplanned outdoor fires. Though he has already accomplished so much, Smokey’s work is far from over. Wildfire prevention remains crucial, and he still needs your help. His catchphrase reflects your responsibility. Remember, this phrase is much more than just a slogan: it’s an important way to care for the world around you.