Snowmobiling, ice fishing, watching the totality or the northern lights. This is for your coldest pusuits. I’ve worn it in Idaho in January at 6,000’ on a frozen lake and stayed warm standing in the open over an ice fishing hole. Amazing warm coat! FWIW Since posting, I got some new info. on Snow Lion, which was a really serious group of climbers, etc, who fired up this company in Berkeley, CA. Some of the Snow Lion founders went on to lonnnnng careers in technical gear. http://www.oregonphotos.com/Snowlion1.html