Strategic Media Decisions | Second Edition | Paperback Textbook | Marian Azzaro

Title: Strategic Media Decisions | Second Edition Type: Paperback Textbook Author: Marian Azzaro ISBN: 978-1887229333 Description: Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media’s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format. Condition: Book shows some wear from use, but it remains in excellent condition. All pages and cover are intact. Spine may show signs of wear. Pages may include limited notes and highlighting. May not include discs, access codes, or other supplemental materials.