THE CINDERELLA STRATEGY: THE GAME PLAN BEHIND BUTLER By Graham Honaker And Jerry

The Cinderella Strategy: The Game Plan Behind Butler University's Rise to Prominence by Graham Honaker, Jerry Logan The Cinderella Strategy details how Butler started its move toward the Final Fours as far back in 1989, forged a synergy between a big-time athletic program and a serious academic institution in the process, and then leveraged the Cinderella story for all it was worth. The authors analyze how the university's decision-makers took full advantage of this opportunity, delving into the brilliant marketing of Butler's live mascot program, the authentic branding of "The Butler Way," and the critical move into the Big East. Through these and other tactics, Butler transformed its academic reputation, enrollment, fundraising, and campus infrastructure, all in an era when many other small, private universities have struggled to survive. The Cinderella Strategy reveals how Butler has shattered the odds time and time again, both on and off the court. In the process, it offers a heartening case study of how a complex organization can find, manage, and multiply success, without having to trade its soul in the process. Publisher ‎Pediment Publishing (January 1, 2021) Language ‎English Hardcover ‎256 pages ISBN-10 ‎1597259543 ISBN-13 ‎978-1597259545 Item Weight ‎1.36 pounds Some stains in the front cover, some dents in the back/side of the cover, and some creasing on pages but still in acceptable/fair condition. Please check pictures before purchasing.