TIME MAGAZINE-JULY 3, 2023-THE 100 MOST INFLUENTIAL COMPANIES-KIM KARDASHIAN

TIME MAGAZINE-JULY 3, 2023-THE 100 MOST INFLUENTIAL COMPANIES-KIM KARDASHIAN Skims Founder Kim Kardashian Loves Your Body At this juncture, most people have already made up their minds about Kim Kardashian. They’ve either decided she’s an early nepo baby with zero talent who has ridden her sex appeal and shamelessness to fame and fortune and can safely be ignored, or she’s a once-in-a-­generation mix of beauty and determination who hustled her way up from being Paris Hilton’s assistant with her weapons-­grade detector for cultural relevance, and can move any needle she pushes. Until recently, the one person who didn’t seem to have quite made up her mind about Kim Kardashian was Kim Kardashian. Her uncertainty is reflected in the slew of businesses she started, including two beauty lines, a jewelry collection, multiple perfumes, Kimojis, and a mobile game, most of which were profitable, but never really stuck. “At the beginning, when I didn’t really understand where my career was go