WHAT IT IS the best of blush, from the blush authority™ WHY WE LOVE IT super soft, silky powder blush glides on smoothly delivers a fresh & youthful-looking flush of color buildable coverage blends seamlessly - no harsh lines or clown cheeks instantly airbrushes the look of imperfections no need to reapply, cheeky color lasts all day plus, it's an award winner (heck yeah!) CLINICAL RESULTS 12-hr wear dermatologist tested