The Business of Design: Balancing Creativity and Profitability Hardcover Book
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The Business of Design: Balancing Creativity and Profitability Hardcover Book
Written by: Keith Granet
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between.
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