Intense color payoff in an easy to apply liquid lipstick formula. Richly pigmented and dries down to a velvety smooth matte finish that won't budge so rest assured your lip look is locked down. Smudge-proof long wear formula provides bold color payoff for hours. Outline lips with applicator tip. Fill in lips with angled part of applicator for a rich dose of color. The Crème Shop's liquid lipstick dries down to a velvety, matte finish that lasts long without cracking or feathering. And unlike most dates you find on the internet, this liquid lip will never flake on you.