There’s a reason it’s our best seller: This Stage 1 bra is so comfortable you won’t want to take it off. And you don’t have to. Designed with a lactation expert, this bra can be worn around-the-clock from pregnancy all the way through your breastfeeding journey. Our signature five-row back closure and easy-to-reach strap sliders give extra adjustability for the perfect fit through your body's size changes. As milk supply regulates in the early days of breastfeeding, many people experience major fluctuations and heightened sensitivity, so we designed this bra to provide the ultimate in comfort with barely-there support, ultra-soft OEKO-TEX fabric, and a stretchy scoop neck that gives breasts room to breathe. Named 'Best Maternity Bra' by InStyle 'Most Comfortable Nursing Sleep Bra' by WhatToExpect 'Most Comfortable Postpartum Bra' by Women's Health "This bra feels like boob clouds. It’s the softest, gentlest bra and undie I’ve ever worn made by one of my favorite companies" - Brooklyn Decker (Actor and Bodily Advisor)