The Murdoch Mission by Wendy Goldman Rohm (Hardcover)

Title: The Murdoch Mission: The Digital Transformation of a Media Empire Author: Wendy Goldman Rohm Format: Hardcover Genre: Business, Media Studies, Biography Condition: Used - Acceptable Description: Wendy Rohm provides an up-close look at how Murdoch's youngest son, James Murdoch, is changing his father's fortune in the megamarket of China and other world markets. She shows the impact these forays will have on international trade and the media world at large. Based on her personal time with James in Hong Kong and Beijing, interviews with Rupert Murdoch himself as well as Murdoch's corporate officers, senior executives, colleagues, confidants, and competitors, Rohm provides a larger-than-life, colorful account of how one of the most powerful media lords on the planet leads his global corporation into the digital age. The Murdoch Mission delves into Murdoch's successes as well as his disasters while also providing a glimpse into the impact he and his company are having on the cultural and media landscape of the world. Note: This hardcover edition is in used but acceptable condition, showing visible wear that does not impact readability.