The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer...

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World | by Fred Reichheld The first edition posed the question to customers, "Would you recommend us to a friend?" 2.0 takes it further to: - Define the concept of Net Promoter, explaining its connection to your company's growth - Presents the closed-loop feedback process and demonstrates its power to energize team members and excite customers - Shares new and compelling stories of companies that have transformed their performance as a result of using Net Promoter