What it is: A creamy, flattering lipstick that delivers a comfortable finish for bold, outspoken lips. What it does: This demi-matte lipstick is a lightweight formula that glides on smoothly with creamy texture. An infused chocolate fragrance lends an extra dose of decadence. How to use: Apply directly onto clean, dry lips for the strongest, boldest application. Use the heart-shaped tip to perfectly outline your lip line, then fill in your lips using the flat side. For precise definition, line your lips starting at the outer corners and work inward. Fill in.