My best friend and I went into the local Ulta store. She chose to buy this palette and I did not, but later I regretted it. I tried to find one but it was too late! So, I went online to search. When I purchased the palette off eBay and other places, it was completely phony and I even brought it over to my friend's house to compare it and touch the eyeshadows to compare. I had to return it and I was so pissed. I offered my friend $40 cash for it when she was poor and she had a lot at the time and I got it!!! Now I wear eyelash extensions and barely use makeup! 😂 lol I took two sets of photographs to try to get better light in one set I used a flashlight. This palette is 100% guaranteed authentic. It might seem like I am asking a lot for this palette but I went through hell to get it!