True Religion was founded in 2002 by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built the brand based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic. The brand offers a wide range of styles in nearly every category and embraces the motto: "It’s all about the fit." True Religion clothing is made for and by people who don't follow trends, they set them. It was an instant favorite for everyone from fashionable stay-at-home moms to uber-celebrities such as Angelina Jolie, Jessica Simpson, Megan Fox, Kate Hudson and Jennifer Lopez as well as a myriad of stylish male stars. The company went global from its inception, selling at the best specialty stores in Asia and expanding into Europe.