NIB Color: Hex Waterproof: Go ahead and take a drink -- you can't sip this stuff off Smudge-proof: It's gonna stay #cuzitsUrbanDecay Long lasting: When you use 24/7 Lip Pencil to fill in your lips completely, it primes your pout for lipstick or lipgloss, grabbing on to color to help it last. These lip pencils even prevent lip color from feathering out of bounds! Hydrating: With this moisturizing and nourishing formula, there's no more dry, cakey lips Glides on easy: no more stabbing your lips with a hard lip liner pencil with hardly any color payoff -- 24/7 Lip Liner glides on smoothly to prime AND define