Vintage 1981 R.J. Reynolds’s Salem Large 21”x 17” Metal Sign Mountain Hikers

image is a vintage 1981 Salem cigarettes advertising sign featuring a mountain hiking scene and three packs of Salem cigarettes. • • It promotes Salem Ultra, Salem, and Salem Lights cigarettes. • The sign includes the warning from the Surgeon General regarding the dangers of smoking. • It is a metal sign, measuring approximately 21.5 x 17.5 inches. • • The sign was made for R.J. Reynolds Tobacco Company. o • It is a collectible item for vintage advertising enthusiasts. & • The sign depicts a couple hiking in the mountains, reinforcing the "fresh" and "clean" imagery associated with the Salem brand. ® • It represents a bygone era of cigarette advertising before stricter regulations.